Rebranding is not just a matter of a new name and logo; it is definitely more than that. It's a unique opportunity to transform into something even better that goes beyond the visual, touching the deeper layers of a brand's identity. This is not only a fresh look from the outside, but also an opportunity to improve communication and build closer relationships with the target audience. We recently had the pleasure of creating a dynamic promotional spot for WSB schools, which decided to undergo a significant metamorphosis, adopting a new name - MERITO. Our goal was not only to present the new identity in an attractive way, but also to highlight the deeper values and aspirations behind this rebranding. In producing the spot, we paid attention not only to aesthetic aspects, but also to conveying the emotions and ideas that are the foundation of MERITO's new identity. We created a narrative that not only informs the viewer about the name change, but also engages the viewer and inspires them to think about the future of education and development. The transformation from WSB to MERITO is more than a change in the external facade. It's an evolution that brings a new approach, new values and new goals. Our promotional spot is designed to capture this transformation and encourage the school community, staff and students to get involved in the new chapter of the educational institution's history. We believe that the rebranding of MERITO is not just a new name, but also new quality, new opportunities and a new perspective. Our production is just a prelude to the exciting journey the institution intends to undertake, and invites everyone to explore this exciting new educational space.