DIRECTOR

Filip Gawel

SCREENPLAY

PRODUCER

EXECUTIVE PRODUCER

PHOTOGRAPHY

Michał Reich

EDITING

Michał Reich

YEAR/STATUS

2022

STARRING

Dorota Dzierża

ABOUT PROJECT

HAYNE Polska, as a leader in the optical market, commissioned us to create a product advertising spot that would not only highlight their dominant position in the market, but was also intended to initiate an advertising campaign aimed at the European market. Our main goal was not only to increase sales of HAYNE Polska products, but also to build even stronger brand awareness among customers from different corners of Europe. In the production process of the spot, we focused on capturing the essence of HAYNE Polska products in an attractive and convincing way. We used advanced film technologies to present the unique features of the offered products in a dynamic and creative way. Both design and functionality were carefully portrayed to attract the attention of potential customers. When creating material for an advertising campaign for the European market, we tailored the message to culturally and linguistically diverse audiences. The visual language and message were adjusted to reach a wide audience, while leaving a lasting impression on viewers. Our product spot not only showcases the high quality and innovation of HAYNE Polska products, but also builds a positive brand image. We focused not only on presenting the product itself, but also on communicating the values that the brand represents. We wanted viewers not only to notice the offer, but also to identify with HAYNE Polska's philosophy and mission. As a result, we created not only an advertising spot, but also a tool that has the potential to influence the European market, shaping a positive image of the HAYNE Polska brand and generating interest among new customers.

LIST OF FESTIVALS WHERE THE FILM HAS APPEARED

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