We prepared an image film as a tool of so-called "employer branding" for the Colas brand, which specializes in infrastructure construction and maintenance. During two intensive shooting days, we captured not only the process of building the highway, but also told the story of an employee for whom working at Colas has become a professionally fulfilling experience, while at the same time enabling him to pursue his passions. The film focuses on the actual process of building the highway, showcasing the advanced technologies and precision of the company's employees. In addition, through the story of one of the employees, we provide viewers with a personal perspective on working at Colas, showing how this work can stimulate professional growth while fostering passion. Creating the film required a professional team and careful planning to effectively capture the essence of Colas. Our goal was not only to present the company's operations, but also to highlight its corporate culture, employee values and the unique career opportunities it offers. The image film for the Colas brand not only captures the nature of the construction industry, but also shows employees as a key element in the company's success. It is a tool that can attract new employees, build a positive image of the Colas brand and inspire people to bind themselves to the company for the long term.