BOGART FURNITURE
Filip Gawel
Igor Procajło
Jan Dudek
2023
Maria Gaca Michał Karbownik Natasza Kolbuszewska Wanda Goździewska
We prepared 7 language versions of promotional material for the Bogart Furniture brand for a pan-European advertising campaign in TV, Internet and Social Media formats. In cooperation with the client, we developed the story and presented the product in such a way as to precisely reach the potential audience and increase sales and brand awareness. During the pre-production of the advertising spot, we focused on creating a script that would bring the viewer into a friendly and family atmosphere. The advertising spot for e-commerce, is a project in which not the product itself is the most important, but also the brand image. To get the right connotations, we focused not only on the functionality of the furniture, but also on the values that the Bogart Furniture brand represents. Our goal was not only to show the aesthetics and practicality of the products, but also to build an emotional bond with the viewer by presenting a story in which the furniture plays an important role. In each of the 7 language versions of the spot, we tried to adapt the message to the cultural expectations and preferences of viewers from different regions of Europe. We made sure that the message was understandable and thoughtful, taking into account local linguistic and cultural subtleties.
.webp)
Meble Bogart – Commercial Spot for Polish Audience
In the Polish version, we focused on showcasing the diverse interests of the brand’s customers, such as cooking and gaming. Meble Bogart offers products in both lower and higher price ranges, so we ensured a universal message by presenting a modern family with varied passions. We emphasized spending time together, made easier by the matching furniture from our client’s offer. The furniture commercial also highlights the ease of online ordering and quick delivery to the specified address.
How to Promote Furniture?
The commercial spot created for Meble Bogart demonstrates that the offer includes products tailored to diverse needs, both traditional and modern. The advertisement features a young couple with a teenager and a young child. Each of these individuals has different passions, but thanks to the tailored furniture, their needs can meet in one place.
The 30-second Meble Bogart commercial showcases:
• Developing passions (e.g., experimenting in the kitchen)
• Spending time together (e.g., meals, games, play)
• Supporting child creativity and development
• Maintaining order and organizing space
Meble Bogart and Granator Film – Prestigious Advertising Production
Granator Film is a production house specializing in producing commercials for both internet and television. We create advertising spots that are prestigious, sophisticated, and intriguing, all while being executed to the highest standard and tailored to the requirements of social media. We provide comprehensive solutions in video content production for paid marketing and organic publications on social media platforms (Facebook, Instagram), as well as on YouTube and TikTok.
Modern viewers have a very short attention span, so a good advertisement must captivate from the first second. In our productions, we also ensure to surprise the viewer by introducing a magical element – in the commercial created for Meble Bogart, adding a product to the cart instantly makes a table, sofa, and wardrobe appear in the home. This way, we managed to show that the client offers easy and quick online shopping: without visiting the showroom and long waiting for delivery. Granator Film also ensures fast production time – we complete advertising production on average within 2-4 weeks.
We offer creations tailored in the finest details – each production is handled by a team of professionals from film schools. We know how to make commercials that increase brand recognition. Thanks to our productions, you can achieve up to 200% better results in Meta Ads, LinkedIn Ads, or YouTube Ads campaigns!
How to Order a Unique Commercial at Granator Film?
Did you like the commercial we produced for Meble Bogart? Do you want to promote your brand in a similar style? We collaborate with large and medium-sized companies as well as marketing agencies. If you’re tired of boring marketing and want to order a bold, unique, or funny commercial that sets you apart from the competition, choose Granator Film!
To receive a personalized offer, fill out the advertising brief, which will allow us to estimate costs and set a delivery date. Specify the nature of the production, language version, distribution channels, budget, type of production and narrative, and other elements included in the form – after analyzing the brief, we will get back to you with a ready proposal! If you liked the Meble Bogart commercial or have another favorite spot, you can send us a link to the production that inspires you in the form – this way, we will know what style you prefer and what emotions the commercial should evoke in the viewer. Of course, your film will be 100% unique and tailored to your brand, and the example film is just an inspiration for us.
We create commercials that attract attention, evoke emotions, and generate profits. Contact us and receive a no-obligation offer. With Granator Film, you can genuinely impact your brand’s image and create a world to which you invite your audience.
