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BOGART FURNITURE

DIRECTOR

Filip Gawel

SCREENPLAY

PRODUCER

EXECUTIVE PRODUCER

PHOTOGRAPHY

Igor Procajło

EDITING

Jan Dudek

YEAR/STATUS

2023

STARRING

Maria Gaca Michał Karbownik Natasza Kolbuszewska Wanda Goździewska

ABOUT PROJECT

We prepared 7 language versions of promotional material for the Bogart Furniture brand for a pan-European advertising campaign in TV, Internet and Social Media formats. In cooperation with the client, we developed the story and presented the product in such a way as to precisely reach the potential audience and increase sales and brand awareness. During the pre-production of the advertising spot, we focused on creating a script that would bring the viewer into a friendly and family atmosphere. The advertising spot for e-commerce, is a project in which not the product itself is the most important, but also the brand image. To get the right connotations, we focused not only on the functionality of the furniture, but also on the values that the Bogart Furniture brand represents. Our goal was not only to show the aesthetics and practicality of the products, but also to build an emotional bond with the viewer by presenting a story in which the furniture plays an important role. In each of the 7 language versions of the spot, we tried to adapt the message to the cultural expectations and preferences of viewers from different regions of Europe. We made sure that the message was understandable and thoughtful, taking into account local linguistic and cultural subtleties.

LIST OF FESTIVALS WHERE THE FILM HAS APPEARED

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